The "Closed Won" Secret Nobody Shares (But I Will)

Let's be honest – most sales advice out there is generic fluff. I know, because I fell for it back when I was starting out…until I discovered something that changed everything.

See, I’ve held hundreds of sales companies with sales, where I applied a framework to close millions in deals. It works whether you're selling enterprise software, marketing tools, or even handmade jewelry.

Ready to level up your close rates?

The Engagement Secret: It's Not What You Think

It's not about "crushing it on your discovery call" or any of that feel-good nonsense. The secret lies in the often-overlooked phase that happens before you jump on those sales calls.

I'm talking about prospect engagement.

Think about it: how you initiate and nurture those early interactions sets the tone for the entire sales cycle. Mess this up, and even the most charming sales pitch won't save you.

The Old Way vs. The "Closed Won" Way

Here's where most salespeople go wrong:

• Spray-and-Pray Emails: Generic templates blasted to a massive list, hoping someone bites.

• Pushy Follow-Ups: Desperate "just checking in" messages that reek of neediness.

• "Demo Dumps:" Prematurely jumping into features and functions before understanding the prospect.

The "Closed Won" way flips this on its head. It's about:

• Personalized Outreach: Doing your research and tailoring every first touchpoint.

• Value-First Connections: Offering insights and resources relevant to their challenges.

• Genuine Curiosity: Seeking to understand their situation before pitching your solution.

ACTION STEP: The 3-Line Outreach That Gets Attention

Forget lengthy, braggy emails. Here's a simple template I've used with incredible success:

• Line 1: Acknowledge a specific pain point or recent trigger event relevant to the prospect.

• Line 2: Demonstrate you've done your homework (hint: their LinkedIn is a goldmine).

• Line 3: Pose an open-ended question that sparks curiosity.

Example:

"Noticing [company X] recently expanded into [new market]. With that often comes [potential challenge]. Curious about your plans to tackle this – would you be open to a quick chat?"

Why This Works

• It's about THEM, not you.

• Shows you understand their world..

• Piques their interest without being pushy.

Want more? Let me know if you'd like a deep dive into transforming your engagement strategy. Hit reply and say "YES", and I'll share a step-by-step plan in the next edition.

Until then, happy prospecting!

Udit Goenka

P.S. Know someone struggling to get those initial meetings? Forward this to them – it might be the game-changer they need.