The End of Ignored Sales Emails (This Formula Works Every Time)

Author

Udit Goenka
March 12, 2024

Picture this…

You've spent hours crafting the perfect sales email.

Brilliant subject line, value-packed pitch... and then...crickets.

Nothing but inbox ghosting.

It's enough to make you want to throw your laptop out the window!

The truth is, most sales emails are designed to be ignored.

Generic, self-focused, and offering nothing that sparks genuine interest.

Let's fix that.

The "Delete-Worthy" Email vs. The "Must Reply" Email

Here's the breakdown of what goes wrong:

  • All About YOU: "We're amazing, here's our features..."🥱

  • The Vague Ask: "Do you have 15 minutes for a quick call?" (about what, why should I care?)

  • Essay Overload: Walls of text that no busy prospect has time to read.

The "Must Reply" Email focuses on:

  • Instant Relevance: Shows you understand THEIR world, not just yours.

  • The Curiosity Trigger: Hints at a solution or insight they can't resist.

  • Brevity is King: Gets to the point, respects their time.

ACTION PLAN: The Attention-Grabbing Email Anatomy

1. Subject Line Magic

  • Numbers are Your Friend: "3 ways to cut [pain point] costs by 15%"

  • Social Proof Teaser: "[Their competitor] used this to achieve [result]"

  • Ultra Personalization: "Re: your question on [industry forum]"

2. The "Hook" Opening Line

Options to pique their interest:

  • Pattern Interrupt: "I'm not sure if this is even relevant, but..." (makes them want to find out)

  • The Pain Point Dig: "Are you struggling with [common problem they likely face]?"

  • Mutual Connection: " [Name] suggested I get in touch..."

3. The Value Proposition (Keep it SHORT)

  • The 1-2 Punch: One sentence on the problem you solve, ONE sentence on the outcome.

  • Quantifiable Wins: If possible, hint at results – "helped similar companies boost X by Y%"

  • The "So What?" Test: If you deleted your email, would the prospect know what they're missing?

4. The Irresistible Call to Action

  • Make it EASY: Don't just ask for a meeting, offer specific times/dates.

  • Lower the Barrier: "Is this worth a quick 10-min chat?" feels less daunting than a full-blown demo.

  • The Curiosity Close: "I have an idea that might help with [problem], curious to hear your thoughts."

Example: Email Automation SaaS

  • Bad Subject: Want to streamline your email marketing?

  • Good Subject: Re: your recent question on the [marketing forum]

BONUS: The Power of Video

For warm leads, a short personalized video (Loom, Vidyard) can be incredibly effective:

  • Hold Up a Whiteboard: Sketch out their problem, then tease a solution.

  • Super-Short Demo: Show ONE feature relevant to them, ends with a compelling question.

Hit reply and tell me ONE bad sales email habit you're guilty of. I'll share a custom fix in the next edition!

Until then, start thinking like your prospect, not like a desperate salesperson.

P.S. Remember, a great sales email opens the door to a conversation, it shouldn't try to close the deal in one shot.

Struggling to scale your SaaS? I'm offering a limited number of complimentary GTM audits. Claim your spot before they're gone [LINK]